Inbound Marketing | The Celestial Collection
Opportunity
Renowned for its beautiful linen rentals, BBJ Linen made a stylish statement by partnering with Stephanie Bradshaw to create a line of astronomy-inspired linen collection. The collaboration tapped into the immense popularity of both brands, creating a sensation among event design professionals and fans of the accomplished interior designer
Goals
Establish Industry Authority
Boost Brand Engagement
Generate High-Quality Leads
Solution
Social Media
Instagram followers were allowed a sneak peek of the collection, lookbook photoshoot behind-the-scenes recaps, and exclusive insights from the designer on Insta stories.
Content Offer
Website visitors were offered a value exchange; the Celestial Collection lookbook and sample fabric swatches were given in exchange for contact information.
Automation
Based on prospect and customer activity across multiple online channels, marketing messages were automatically sent according to workflows.
Results
Within the first week of launch, the digital marketing campaign generated 2x above the benchmarks for engagement rates, 5x above the benchmark for lead generation, and over a thousand earned media website visits, highlighting the incredible visibility and authority that such strategic partnerships can achieve.
